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Ad funnels

Give paid traffic a focused path — offer, landing page, form and follow-up connected, so clicks become enquiries instead of friction.

Overview

Overview

A strong ad needs a strong next step. Land paid traffic on a general page and visitors have to hunt for the offer, compare services and work out what happens next. We build funnels that connect the campaign message, landing page, form and follow-up into one clear journey.

A strong fit if:

  • Your ads send clicks to a general homepage, not a focused page
  • Paid traffic arrives but rarely turns into enquiries
  • Your landing page doesn't match the ad's offer or message
  • You're running campaigns with no clear follow-up step
  • You want to test a specific offer, season or audience
  • You're about to spend more without fixing the journey

Where it sits in the roadmap

04

Scale what already converts

Once the offer, website and follow-up path are stronger, ad funnels and paid ads can increase lead flow without wasted spend.

See the full strategy

What’s included

What this service covers

  • Campaign-specific landing page

    A page matched to the ad, service, location and customer problem.

  • Conversion-focused copy

    The offer explained clearly, who it's for, and a real reason to enquire.

  • Trust & proof placement

    Reviews, examples and guarantees placed where they support the decision.

  • Form & call tracking

    An enquiry action that's clear, simple and trackable.

  • CRM follow-up

    Leads pushed into a follow-up process instead of sitting in an inbox.

  • Testing & improvement

    The funnel reviewed on lead quality, enquiry rate and booked-job potential.

How it works

A clear, practical process

  1. Plan the journey

    We map the offer, audience and the single next step the funnel should drive.

  2. Build the funnel

    Landing page, copy, proof, tracking and follow-up are built to work together.

  3. Test & improve

    The funnel is refined around enquiry quality, not just clicks.

Works best with

FAQs

Common questions

Get your Local Growth Plan

If you want more quality customers from your website, Google presence and follow-up system, start with a clear growth roadmap.

Get Your Local Growth Plan

A practical review of where your local growth system can improve.